What is the #BeyondThe Label Campaign?
Women who use drugs (WUDs) are among the most marginalized and misunderstood members of our society, often facing stigma, systemic exclusion, and the worst forms of violence. NEXTGEN Lawyers has been working to empower WUDs on legal empowerment; and specifically to craft and share their stories for advocacy, positioning them as impactful change agents and challenging societal misconceptions. The #BeyondTheLabel Campaign is an advocacy initiative designed to amplify the calls to action emerging from the WUDs. The campaign seeks to rally support for inclusive, rights-based approaches that address the needs and realities of women who use drugs.
The color orange, as represented in campaign artwork, symbolizes the vibrant strength and resilience of women who use drugs, illuminating their journeys with warmth and hope. Orange embodies the importance of passion and resistance, the fiery spirit that ignites change, reflecting the transformative power of community and solidarity among women navigating the complexities of drug use. This evokes feelings of energy, creativity, and determination, serving as a reminder that, despite societal labels and barriers, these women possess an inherent strength that allows them to rise above challenges – a flame inspiring collective action and support for their rights and well-being.
Here’s how to Get Involved and support the #BeyondTheLabel campaign: